Flashy neon and shiny glass of the association’s Alexandria, Va., office reflects Lori Anderson’s vision of her industry. “Cool,” she calls it. President and CEO of the International Sign Association since 2004, Anderson has become a booster, calling signs “the face of business.” And she’s put her enthusiastic stamp on the group’s new headquarters. Anderson has been hands-on, from choosing an architect to coordinating members’ in-kind donations to showcase contemporary signage style. Despite a round of layoffs before her group’s big trade show, she points to the buzz her team generated in the face of a 7 percent drop in attendance. Though Anderson embraces her group’s… Read More